Whenever a visitor clicks on any kind of pay per click campaign (such as the Google Adwords), or if he clicks on any advertisement of a particular website, or if he clicks on link provided in an internet marketing campaign email or even if he simply clicks on any a sidebar link or blog post to a particular website, then he is directed to the landing page of that website, which usually contains all the relevant information he is looking for, as well as information about all the other products or services available or offered by that website. Ideally, a landing page must have the most relevant content supported by a good but non distracting design, which will help the visitors to grasp the entire contents of the landing page bit by bit, without any confusion.

A good format and a good design are very important for increasing the effectiveness of your landing page. Here are some effective landing design fundamentals which will definitely aid in capturing greater number of conversions – Carefully go through the landing pages of all your competitors and find out how they have designed the page differently from your landing page. You can use their ideas and creativity to improve the design of your own landing page (if you are convinced that their ideas are superior to yours). Instead of any superfluous matter, place the most important words or images in the top most 300 pixels of your landing page because most visitors will neither waste time, nor take the pains of scrolling down the fold and see what else you have on your landing page.

So, maximize the space above the fold to the maximum possible extent by placing the most critical landing page elements in this space. If you have a transactional landing page, then try to make the page more user-friendly. For instance, you can make the cursor jump on to the next field to be filled in, whenever the user completes filling in one field and hits enter. Where ever possible, provide options for the visitor to just check that particular checkbox, instead of filling in all the figures by himself. You can find lots more ideas to optimize your landing page if you refer to LinkVana. You can even checkout the LinkVana reviews at their site to find out more about this highly reliable and extremely effective linking service which caters to all your link building and SEO needs.