Any successful keyword strategy for search engine optimization must take care of two basic steps. These basic steps are keyword selection and keyword optimization. The keyword selection reflects the content of your web page and in a broader sense content of your web site. One of the most significant considerations while selecting keywords is the target audience.

Once you are through with the selection of the keyword, next step is the keyword optimization. Apply your key words in appropriately on the pages of your web site. Optimize the density of your keywords.

This density of the keywords should be in the range of 2 to 8 percent. While applying search engine optimization take care that you start from the top left and them move down the page.

It has been found out that Google gives more weight to keywords places closer to the left side of your web page. Research conducted on the eye tracking and search behaviors of the users of the web have provided certain useful and interesting results.

Results of the research suggest that people while searching on a web page start from the top left corner of the page. Researchers’ call that area golden triangle and it should be target of any successful search engine optimization technique.

To use any SEO keyword strategy effectively one must target the top left for key words and other significant parameters like, in and out links, redirects and menus for inter site communication. But do not forget that primary step in any strategy is right choice of keyword.